GARRETT HERZIK







Ingenious positioning, intriguing propositions, and an intuitive path forward so your brand can grow, compete, and own an unfair share of the conversation.







Areas of Practice


North Star Development
Cultural & Competitive Positioning
Whitespace Identification
Qualitative Research
Naming
Brand Personality & TOV
Audience Segmentation
Campaign Development
Product & Service Design
Messaging Strategy
Pitch Decks & Fundraising
& More

Where I can help
I. We’re growing and looking ahead to our next chapter of maturity.

Let’s identify the North Star for your business.
II. Our competition has caught up and we don’t know how to stay competitive. 

Let’s rethink your positioning.
III. There’s tons that we could do, but we don’t know what we should do. 
Let’s find the right whitespace to seize.
IV. We don’t know who we’re serving. 

Let’s identify a detailed consumer persona to pursue.
V. I need funding for my startup. 

Let’s build a kick ass pitch deck.
VI. Our team simply needs some extra brain power, fresh thinking, or new ideas.
Let’s augment your team with a strategic partner.


Process
P1. DefineUnderstand ambitions and ensure we’re asking the right question(s).

P2. Explore
Head into research at the desk and in field to fully understand the cultural context, target consumer, and business dynamics.

P3. Build
Construct directions to imagine what’s possible, try on for size, and see what fits.

P4. Select
Decide what direction to pursue and outline what objects to build.

P5. Launch
Socialize, equip, and mobilize your team to adopt the work and begin executing.



Costs & Timeline


Whether agency, individual, or organization, I aim to operate like an embedded strategist on your team and maintain tight focus on a handful of high quality projects per year.

Projects typically span anywhere from 4-8 weeks and range from $10,000-$25,000. For hourly rates I often bill between 20-40 hours per week at $100/hr (Full-time: D $800 / W $4,000 / M $16,000).

Looking for something a little bit different?
Not funded yet?

Let’s find a way to build.
HERZIK & CO.