Creative eCommerce strategy for Tallahassee’s premiere purveyor of men’s goods.
The Southern Pines (FL)
Based in Tallahassee, The Southern Pines is a modern-day general goods store for men. Like many other businesses relying on high amounts of foot traffic, the storms of 2020 brought uncertainty. Leading their team to seek digital support for growing their online sales presence.
Over the course of 2020, Garrett partnered with the owner and founder to craft creative eCommerce strategies and outreach blueprints building online sales and brand awareness.
Strategies leading to the largest December sales to date in the company's history, with record-high one-day online sales numbers to close the year.